Professional & Critical Practice (Commission): Feedback & Final Result

When showing Alpha Weapons Academy the rough cut of their promotional video, I received extremely positive feedback. The head instructor Dave (my client) said that he was impressed by the timing of the edit, for example the commentary being represented in time with coinciding footage. With him being extremely pleased with the rough cut, he only had two minor changes that he needed me to make...

• Swapping one clip for another
• Removing one line from his interview

Having discussed his requirements, I needed to change one of the beginning clips showing the traditional class's warm up routine for one that better represents the routine's actions and one that is slightly more energetic. And remove a line from the edit that he felt sounded slightly monotone and wasn't needed.

With one piece of footage of the warm up routine, I reviewed the footage and changed the clip to one that I felt was better suited.

The original clip from the rough cut

The new clip that has more energy and better representations

The only slightly challenging change to make was removing the required line from the edit, as it was an introductory line to the sparring class segment of the video that was timed with introductory clips. The process of removing the line "Also we have sparring and conditioning classes" was as follows...

• Removing the clip from the timeline
• Deciding to remove the clips that were timed with this clip: two shots of students putting on their sparring gear

One of the shots removed

• Repositioning certain footage in the timeline
• Having the 'Sparring Class' lower third introductory clip now be introduced with the line that originally followed from the now removed line

With the final changes in place, my feedback from the client was 100% positive having reviewed the final cut of the promotional video. I also feel that the end result of the video represents who the company is and what their classes entale extremely well, and stands a high chance of Alpha Weapons Academy gaining new members.

This project has also allowed me to build a professional relationship with the company, and I have gained them as contact, as they have told me they plan to make more videos in the summer this year and would like me to work with them on their projects.

Below is the rough cut of the promotional video...

And the final cut of Alpha Weapons Academy's Promotional Video...