Focusing on both the structure and the brand of the channels and packages, I took notes on how they could each influence our own structure and branding...
Funhaus: Broken Games are Coming?
(Funhaus: Broken Games are Coming? - FAQ Podcast, 2015)
This podcast/video focuses on many broken and imperfect games. It's mainly a source for FAQ's, so we're hearing fans call in and give their opinions as well as ask questions to the presenters. The whole theme of this video being about hearing directly from the fans/customers, gave me the idea that we could use real Twitter screenshots in our package to strengthen it. Here's an example of a real tweet about Assassin's Creed Unity that could be included...
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| Fig. 1. Twitter screenshot (2015) |
Halo: The Master Chief Collection Multiplayer Having Problems - The Know
(Halo: The Master Chief Collection Multiplayer Having Problems, 2014)
I found that this video was the best for motivation for our news channel. It shows how strong using a presenter in front of a green screen to introduce the show can be, especially for the style of news being given.
We're also taking inspiration from this video by deciding to use the presenter's V/O over game footage of both Assassin's Creed Unity's bugs, and Assassin's Creed Syndicate's trailer. We can't simply talk about a game and it's sequel and not show any footage, so this way we'll be building up our package by discussing it at the same time as presenting it to the audience.
Thinking ahead, I also thought that similar to the way the game footage is presented on this channel, that we should put our own brand's twist on it by framing it and using our branded colours, rather than just filling the screen with the footage and nothing else. So that the audience is constantly aware that it's all coming from us and our channel.
For the future building of our brand, I took notes on key features of The Know's brand...
- Use of lots of geometric shapes such as hexagons
- Colours consisting of metallics, greens and blues
- Casually dressed female presenter, young
- Techno but average paced introduction music
- Use of technological-themed graphics in introduction
- Simplistic but modern font
The above fits extremely well with the target audience and news channel theme, so we'll be sure to use The Know for inspiration.
Batman Broken! - The Patch #110
(Batman Broken! - The Patch #110, 2015)
This video differs quite a lot from what we'll be creating, as it's more of a talk show. However I still found interesting things to focus on that relate to our channel. Of course, the atmosphere on The Patch is very upbeat and light-hearted, as ours needs to be, we need to remember that while the topic hits a nerve with fans, it's still not life and death, and needs to stay fun and casual.
I also found that there's the use of a lot of décor and props on set, including game memorabilia, an hourglass and a pixelated style mug. When it comes to holding an interview in our package, placing quirky items on set could benefit us by adding to our theme.
As for more notes on branding...
- Use of blacks, reds, blues and purples both on set and in the introduction
- Logo has a bold block font in metallic, with neon game controllers and gaming symbols behind
- A short but sweet intro with average paced techno music
Ginx - Videogaming Television Brand
(Naughty Dog Walk a Tightrope in Uncharted 4: A Thief's End, 2015)
As Ginx/s YouTube channel is mainly structed with all OOVS, there's not much to get inspiration from other than the brand, however it's a fantastic brand to focus on. Below are my notes...
- A powerful but short introduction
- No music in the intro, just a computerised-sounding voice saying the name 'Ginx'
- Use of graphics: pixelated 3D blocks turning into the circular brand logo - very memorable
- Tagline: Ready to play. This made me consider using a tagline, as it could make the brand more unique and stand out
- Use of green and white in the logo, black 3D art behind
- Graphics at the end of the video: the logo turns into animated shapes of a race car, a gun, a retro game controller, a brain, an electric guitar and a football. This is a fantastic way of representing the areas that the channel explores.
We're building up a lot to work from when it comes to designing our brand and figuring out our structure. The above research is already helping to shape our channel and turn it into reality rather than simple ideas.
List of illustrations:
Figure 1. Twitter screenshot (2015) [Screenshot/Tweet] At: https://twitter.com/search?q=%23AssassinsCreedunity&src=typd (Accessed on 28.09.15)
Bibliography:
Funhaus: Broken Games are Coming? - FAQ Podcast [television programme online] YouTube Funhaus (2015) 58 mins 1 sec At: https://www.youtube.com/watch?v=k6NoHkSwZXg (Accessed on: 23.09.15)
Halo: The Master Chief Collection Multiplayer Having Problems [television programme online] YouTube The Know (2014) 1 min 20 sec At: https://www.youtube.com/watch?v=4GUsEj7-C1c (Accessed on: 23.09.15)
Batman Broken! - The Patch #110 [television programme online] YouTube The Know (2015) 1 hour 47 sec At: https://www.youtube.com/watch?v=Nq8LAV0FI5A (Accessed on: 23.09.15)
Naughty Dog Walk a Tightrope in Uncharted 4: A Thief's End [television programme online] YouTube Ginx - Videogaming Television Brand (2015) 4 mins 41 sec At: https://www.youtube.com/watch?v=gz8BNEv3HRE (Accessed on: 23.09.15)
Great analysis and research, but try to avoid long sections of prose - use more headings and sub headings particularly when you make a longer blog entry.
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