Digital News Production: Brand

With the help of our previous research, we've managed to begin creating our brand. The first thing we did for this was start work on a name/title. 


Name/Title

This began with researching typical gaming words and writing them down. Including...

Demo
Beta
Game
Console
Controller
Level
Joystick
Noob
Quest

This then lead to throwing ideas around for titles between us, including...

Console Yourself
Gaming Daddy
Consolitus

I gave my opinion that these were slightly too pun-based. As we don't want to confuse our audience with what our channel is based on, titles such as Console Yourself could be seen as self-help related, or Consolitus could been seen as medically related. I wanted our title to be intriguing, yet quite blunt. So I researched gaming terms online and eventually found something that stood out to all of us:

Game-Over

As we all thought it sounded brilliant and perfectly relate-able to our channel, we then researched copyrighted names. While Game Over is heavily copyrighted, Game-Over is not. There are also no professional gaming channels with this name, so this brand name shouldn't cause us any issues.


Tagline

I suggested to the team that a tagline could make our branding stronger. So after staring at the name Game-Over for a while and what we want it to imply, I thought up 'Now It Begins'. We all agree that this fits the title extremely well, as the point of the name Game-Over, is to imply that now that we're done playing, it's time to have our say about it.


25 Word Pitch

Lastly, for our written side of the brand, is our 25 word pitch for our audience to understand our channel. Piece by piece, we came up with this...

"The game's over, now it's time to review. We take gaming to a new level as we have our say about this week's top picks."

Bluntly but stylistically, this gets across exactly what Game-Over is about in just 25 words.


Colours

Game-Over's colour scheme is red, white and black. This is due to the retro theme we're playing off. Game-Over is quite an old term in gaming, and with the help and inspiration from the image below, we feel that red, white and black is not only striking and bold, but fits the gaming and retro theme fantastically.

Fig. 1. Game-Over (2014)

Below is both our spider diagram that shows our work of both general planning, and our brand planning...

Fig. 2. Spider Diagram (2015)

List of Illustrations:

Figure 1. Game-Over (2014) [Journal Image] At: http://myfatherdaughter.com/love-wins-game-over/ (Accessed on 25.09.15)

Figure 2. Waters, M. (2015) Spider Diagram [Photograph] In possession of: The author: Maidstone.